Domestic car networking market development needs the policy escort

The Internet of things as the next trillion yuan scale of strategic emerging industry, its development has been gradually from the conceptual level to enter practical phase. The Ministry recently joint Ministry of Finance announced in 2012 the networking development funds to support the project, the ministry this year than last year, to support projects increased by more than 40, 149 enterprises, 350000000 yuan of funds to support. As the Internet of things is subdivided, vehicle network will become the future intelligent industry trends, voice navigation, entertainment system, alarm system and other basic functions have now car networking technology in the realization of.

Vehicle network as information integration and networking model industrialization demonstration project, in the "12th Five-Year Plan" strategic emerging industry occupies a very important position, is driving the car manufacturing and service industry, transportation service industry transformation and upgrading of the main motive force, also is the national economy maintained a sustained economic growth at the same time to strengthen social security, to improve traffic efficiency and the development of green energy-saving important means.

Our country car networking four rudiment of catenary of industry research

The car is a car networking networking abbreviation, is an automobile information service ( Telematics ), is the communication technology (Telecommuication ) and information technology ( Informatics ) organic combination, and to the car carrier services. From the technical realization and system function structure framework to understand, car are interconnected by a universal gateway and car business networking platform. Look from industrial structure, mainly including manufacturing and services two major categories.

Review our country car networking trend of industrial development, industrial pattern formed in constant change the rudiment of catenary of industry of big four network. Respectively : the government as the leading car networking industry chain, commercial vehicle operation management organization for the leading car networking industry chain, to car manufacturers as the leading industrial chain and information service providers as the leading industrial chain.

( a ) to the government as the leading car network industrial chain

With the government as the leading car networking industry chain development, government derives power; and to the government as the leading car network industrial chain services focused on the management of the vehicle monitoring and management of public demand, the service provider 's source of income is dependent on the government departments, the lack of independent development and benign business model.

( two) for commercial vehicle operation management organization for the leading car network industrial chain

Relatively speaking, to the commercial vehicle operation management organization for the leading car network industrial chain is the most mature networking industry environment, commercial pattern is most clear chain. At present, the dominant commercial vehicle management services to institutions with telecommunications operators and commercial vehicle manufacturer. Wherein, commercial vehicle management mechanism as the car network service providers and operators, control from the user (corporate or government ) the value sources, and in the process that develops in the industry also formed a stable and predictable business mode, make its have integrated services and industry value of the division of power, and thus have a integration industry chain capacity.

( three ) to the car manufacturers as the leading industrial chain

And with car manufacturers as the leading industrial chain is a car factory to improve manufacturing process and increase the brand influence, maintain a competitive advantage for the purpose of leading, the impetus of its oneself is very strong, it is the main force in the development of vehicle network. From car plant leading car networking industry chain development of the status quo, its main target market positioning in truckload sell front assembly market.

( four) to the vehicle information service providers as the leading industrial chain

In vehicle information service providers as the leading industrial chain contains many parties, both carriers, also have the car of networked information service providers, and later the participants, such as the Internet, insurance industry. Although started relatively late, but, because of the industrial chain and open competition, face an user to provide service, therefore the development speed is quick, the driving force is relatively strong.

Vehicle information services business leading car network industrial chain is the present stage car networking with the market after the main mode of development, information service providers to obtain a vehicle terminal sales revenue or information services for the purpose, its main services defined in navigation, information, entertainment services. Catenary of this one industry access threshold is relatively low, including consumer electronics, telecommunications operators and other providers. On vehicle information services business leading industry chain, the key is formed to lead as the core of information resource pool and application service partner circle, form collective wisdom to a response from the user's individual requirements.

Innovative industry development mode, build platform of contractual mechanism

( a ) vehicle network development mode

In the future, the government will continue to push through the development of intelligent transportation, to drive the vehicle network development; market through this a few years breed will further mature; telecom operators, Internet Co, related car factory, government traffic management departments will be car networking development four important force, the body will form between solid and flexible contractual relationship. Internet service providers, telecommunications operators, car factory, TSP cross-border fusion will be possible model. Vehicle network will become - road vehicle interconnecting the important platform.

( two) the traditional networking industry chain closed, unable to establish innovation of business profit model

In the traditional car networking industry chain, commercial vehicle operation management organization for the leading car networking industry chain, to car factory as the leading industrial chain and information service providers as the leading industrial chain is a vertical closed industrial chain; and with the government as the leading car network industrial chain is also relatively closed. Closed car networking industry chain can establish sustainable development innovation of business profit model. This is because the closed car network industrial chain business platform the lack of relevant industry interaction and transaction mechanism and the necessary technical means, easy to cause the platform and other related industry information theory, information sharing degree is low, the platform easy to become information isolated island and interprofessional transaction process is complicated, resulting in business applications and development cost high, business innovation and development rate is slow, so developers, business applications and enthusiasm is very low. At the same time, due to meet the user's individual difference of the optional business rarely, user acceptance of user willingness to pay low, low permeability, low user, cause the market scale is not big. The small market size is insufficient and leads to inadequate investment in R & D, operational needs of the industry and government regulatory requirements cannot be met, eventually leading to business profit model cannot establish network, car driving difficulties.

( three) car networking industry cooperative innovation, is to establish the basic form of business profit model

Cars of the future network will change the traditional industrial production, cross industry cooperative innovation is the future network development the basic form, the emergence of cloud computing platform, especially the application platform layer ( PAAS ) appears, as car networking industry forms industry people vehicle road and other elements associated with the data acquisition, based on Cloud Computing exchange, processing, polymerization and publishing industry environment provides technical safeguard. It is based on contract mechanism build, make the connection platform participants (individual users and industry users ) interests of the intersection ( though not the largest interests ) are met.

( four) to build across government departments to coordinate the mechanism, is the effective way to build platform of contractual relationship

Vehicle network industry development key is to should form the car industry across networked collaborative innovation platform. Many car networking related industries, including: automotive, auto service, insurance, road traffic, transport and logistics, communications and information, at this stage, the different industrial departments including the Ministry of industry and information technology, the Ministry of transport and the Ministry of public security, the separate management departments to formulate policies, regulations and standards are difficult to promote car networking related industrial coordination development. So, establish spans over governmental decision-making, planning and coordination mechanisms, is our country car networking industry successful crucial factor, to form a cross industry person car road and other elements associated with the cloud based data acquisition, exchange, processing, polymerization and publishing industry environment, break industry and sector the information barriers, make our country information industry leads and fusion of transportation and automotive manufacturing and other related industries.

National economic development mode is in transition, with the technology innovation of cultivation and development of China's emerging industries of strategic importance, as the upgrading of the industrial structure of an important strategic initiatives. A new generation of information technology is China 's strategic emerging industries, car networking and cloud computing is a new generation of information technology major components, and relevant industry numerous car network, car network development will pull move relevant industry synchronization development, can be achieved by using information means to change the traditional industrial production, improve market efficiency and with the depth of integration. Therefore, it is necessary from the national strategic level design and planning of vehicle network industry, build cross governmental coordination mechanism.

Vehicle network development is inseparable from the policy and institutional guarantee

Vehicle network as information integration and networking model industrialization demonstration projects, promote its development has great economic and social benefits. And for the realization of the traffic safety, travel convenience and efficiency value, through the vehicle network platform is formed on the cooperative contract relationship on the industrial ecological environment governance structure optimization and innovation, in order to achieve the sustainable development of vehicle network, and promote relevant industry transition this one target, should break the traditional automotive industry from the perspective of system the closed situation, and through the establishment of new regulations and the existing laws and regulations were revised accordingly to promote China's sustainable development of vehicle network. The main recommendations are as follows:

1, United Nations information and communication industry, automobile manufacturing, auto repair services, road transport, road and traffic operation and maintenance industry, finance and insurance industry, traffic management and law enforcement departments to develop vehicle network development planning, in 2015 to achieve more than 50% penetration rate, reached the international advanced level.

In 2, amendments to the vehicle registration system, in the production of vehicle registration, will have the car networking functions as registration terms into the vehicle planning and design; at this stage the traditional automobile industry chain closed situation, encourage car networking equipment manufacturing, integration service, information service, application development and operation system to installed before and after loading and, vigorously develop with the market after.

3, the establishment of national information management of the bank, and authorized the state-owned telecom operators to collect, storage, exchange and management of vehicle network and the related information, at the same time, according to the current stage of technology development and the needs of public services, according to data privacy laws and regulations revision. According to national information management banking policy, as the provider of information management information, for the government, public and industry to provide information services, in accordance with national laws and administrative law for providers of information security.

4, revised the country promulgated 2007 " people's Republic of China Road Traffic Safety Law ", the vehicle network and vehicle electronic label as a road vehicle registration is mandatory requirement of keeping the vehicle network; as the mandatory requirements for safe driving.

In 5, revised in 2004 the State Council promulgated the " law of the people's Republic of China road transport regulations ", the commercial transport vehicles, transport network, network station auto repair service department network as one of the access requirements, and the network must realize the function and service provision is made, clear access conditions and regulatory system, and puts forward the related test methods.

6, revise the law on road traffic safety law enforcement provisions, allowing traffic law enforcement through the network access to the vehicle car illegal information, and through voice, video or text means for remote warning and law enforcement, and acquisition of vehicle and driver data and enforcement process audio or video as evidence.

7, modify the road traffic safety management rules, proposed through the car network traffic control, accident alarm and traffic law enforcement needs, and based on the vehicle network and puts forward a new monitoring and evidence collection procedures, allowing the vehicle traveling data networking collection and the behavior of drivers as the legal liability and insurance claim evidence.

8, revised " motor vehicle traffic accident responsibility compulsory insurance regulations " and " China Insurance Industry Association of motor vehicle insurance business model clause ", continue to promote the insurance premium rate market reform process, to allow the operation of motor vehicle insurance companies offer based on mileage, based on driving behavior model in insurance business, insurance companies are encouraged to use the vehicle network technology to provide the insurance on line loss and insurance service innovation.